The easiest way to demonstrate the incredible effectiveness of making behavior-based goals work for you when used in tandem with outcome-based goals is to give you a short narrative of someone utilizing both. To that end, let’s say we have a man named Dan, who owns his own business and wants to increase his revenue, to do this, he needs three new clients each month.
Up until recently, Dan has relied heavily on word-of-mouth for advertising. To increase his sales, he realizes he will have to do things he is not very comfortable doing – things like attending networking events and cold-calling on businesses. Doing things that he does not usually do will call into play his self-discipline.
Dan is also aware that he is going to need to do these things repeatedly and consistently to secure the new business that will grow his business. For Dan, the prospect of keeping his company at the same level, year after year, is more painful than stretching his skills to do the things he needs to do to secure that business growth.
In this situation, business growth is the quantifiable outcome-based goal. Increasing self-discipline and consistency are two of Dan’s behavior-based goals.
Dan’s heart is set on the outcome-based goal. The outcome-based goal will motivate him to initiate his behavior-based goals. Making behavior-based goals work for you will carry you through until you reach the pot of gold at the end of the rainbow.
By strengthening his self-discipline, and learning to do things over and over again in a more consistent manner, he can accomplish things like attending networking events and giving out handshakes and business cards. He’ll be able to sit down at his phone, and cold call businesses who likely need his services, and set up meetings with decision makers.
By combining the outcome-based goal with a few behavior-based goals, Dan has a much higher chance of actually achieving all of these. In turn, he will have developed his positive habits and skill sets, and that will serve him not only for this particular goal but in many different areas of his life, for many different purposes.
Hopefully, this short narrative will have shown you the beauty of making behavior-based goals work for you in accomplishing your outcome-based goals. Utilizing them both, your chances of success are much more significant than using one of them alone.
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